‘Mobile Analytics’ written by Jesus Mena, Salford Systems client and Data Mining Consultant, a book about the modeling of mobile behaviors in millions of peoples’ pockets or purses – that are incredibly powerful diaries of a person’s life – continuously and intimately broadcasting where, how, when and what products, content, games, news, movies, relationships, TV shows, books, searches, sports, music, services, interests, places, entertainment, etc., consumers want.’

E–book was recently published for Amazon Kindle (February 7, 2012).
(http://www.amazon.com/Mobile-Analytics-ebook/dp/B0076QU1I2/ref=ntt_at_ep_dpt_1)