A MARS predictive model can be implemented in two ways. First, new databases can be scored directly by identifying the MARS model and the data to be scored. MARS will perform all the required data transformations and calculations automatically and output the predicted scores. Second, the MARS predictive equation can be exported as ready-to-run C and SAS®-compatible code that can be deployed in the user’s application framework.
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July 28, 2012 - August 02, 2012San Diego, CA, Booth TBA - KDD
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