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DataLab USA Wins 2016 DMA Analytic Challenge

Using the Salford Predictive ModelerÒ Software Suite, DataLab has been awarded first place honors in the 2016 Direct Marketing Association Analytics Challenge.

The DataLab team experimented with two approaches for this year’s challenge; they used financial calculations as well as using a direct model approach and found that an ensemble of the two approaches garnered the best results.

When choosing the tools in their kit, the DataLab team focused primarily on predictive power, speed, and the ability to tune model parameters. Using the SPM TreeNetÒ Software in their DataLab Predictive Modeling Toolkit, the team was able to clinch this win. “TreeNet has demonstrated a significant speed advantage versus other implementations,” said Aaron G. Davis, Vice President of Analytics at DataLab USA, a Salford Systems client. “Salford has also provided us with the ability to tune the model across many advanced dimensions such as the ability to penalize interactions and/or variables, which ultimately allows us to develop a more discriminant and better generalizing model.”

Salford Systems congratulates DataLab USA on their success and strives to build data mining tools with robust product performance, including unparalleled speed, accuracy and scalability.

In addition to powerful proprietary automation and modeling capabilities, the Salford Predictive Modeling Suite includes the company's four data mining products:

  • CART® (Classification and Regression Trees)Noted for its modeling accuracy, performance, visualization, feature set automation and ease of use, CART quickly reveals important data patterns and relationships that could remain hidden using other analytical tools.
  • TreeNet®TreeNet is the proprietary technology underlying major recent advances in fraud detection, targeted marketing, and risk modeling. Its easy to use and enables users to create super-accurate, targeted marketing models and identify ultra-high lift segments with little analyst supervision. TreeNet has the advantage of being able to work effectively with dirty and erroneous data, separating problematic from reliable information. It is also responsible for the majority of the data mining competitive wins Salford has secured in the last decade.
  • MARS® (Multivariate Adaptive Regression Splines): Ideal for users who prefer results in a form similar to traditional regression while capturing essential nonlinearities and interactions. Its flexibility permits MARS to trace out non-linear patterns detected in the data. It can predict continuous numeric outcomes as well as probability models for yes/no outcomes.
  • RandomForests®Best suited for analyzing complex data structures embedded in small-to-moderate data sets for deep understanding. It uses the power of multiple alternative analyses, randomization strategies and ensemble learning to produce accurate models, insightful variable importance rankings and accurate reporting.

About Salford Systems: Founded in 1983, Salford Systems specializes in providing new-generation data mining and predictive modeling software and consulting services for industries such as banking, insurance, healthcare, pharmaceutical, telecommunications, transportation, manufacturing, retail and catalog sales, and education. The company's software is currently installed in over 3,500 sites worldwide, including 300 major universities. Salford Systems is headquartered in San Diego, CA. For more information, visitwww.salford-systems.com or telephone (619) 543-8880.

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Salford Systems CART Featured in New Predictive Analytics Book

Eric Siegel’s “Predictive Analytics” is a nontechnical overview of modern analytics with detailed discussion of how machine learning is being deployed across all industries and in all major corporations. Eric is a hugely entertaining writer and brings with him the expertise you would expect of a Columbia University trained Ph.D. Geoffrey Moore writes that the book is “deeply informative” and Tom Peters calls the book “The most readable ‘big data’ book I’ve come across. By far”.

We are pleased to call attention to the fact that Salford Systems’ CART® technology and its role in a major piece of modern financial technology is the subject of a entire chapter in Erics book, now in its second and revised edition.

You can find the Kindle edition on Amazon for just $12.79.

Please visit our new website and download the brand new SPM® 8.0 to see our latest and most powerful predictive analytics software, including of course, the CART® decision tree discussed by Eric, and also TreeNet® Gradient Boosting, Random Forests®, MARS® Regression Splines and more.

Salford Systems Attends AMSTAT’s 2016 Joint Statistical Meetings Trade Show in Chicago, IL

Salford Systems debuts the Salford Predictive Modeler® v.8.0 software suite at the show, featuring CART®, TreeNet®, MARS®, and RandomForests® software.

San Diego, CA. July 28, 2016: Salford Systems will be exhibiting at the upcoming Joint Statistical Meetings (JSM) Trade Show in Chicago, IL from July 30-August 4. Last year over 6,800 people attended the conference in Seattle, Washington, and a similar number of attendees are anticipated for this year’s show. Salford Systems will be at booth #413 in the Exhibitors Hall, helping attendees find the best solutions for their data mining software needs.

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Salford Systems Launches Next Generation Data Mining Video Documentation

San Diego – Salford Systems, a long-time vendor of data mining software and services, welcomes in the New Year with the launch of its brand-new series of video documentation. The company has published its first two video series "How to Build a Model," and "Interpreting Your Model Performance with Cost Functions" to its international data science audience, and has scheduled more than 80 additional videos over the next six months.

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