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Salford Systems and DataLab USA Collaborate to Win DMA Analytics Challenge

SAN DIEGO – Salford Systems, a pioneer in developing data mining and predictive analytics software, has once again provided the winning technology in a major competitive analytics event, this time at the 2010 Direct Marketing Association (DMA) Analytic Challenge, sponsored by the CAC Group, Inc.

"The efficiency of the algorithms allowed us to concentrate more heavily on testing innovative approaches to the direct marketing scenario. As a result, we produced 37 percent more profit than the average competitor."

Salford's TreeNet™ technology assisted long-time client DataLab USA in constructing the best performing market response model at the DMA's annual analytics challenge on October 12, 2010.

Salford Systems' CEO Dan Steinberg expressed his pleasure at another performance victory, adding: "Awards are nice, but the real winners are our clients. Whether they're predicting future events, conducting clinical trials, analyzing complex data structures or other tasks, they demand an ultra-fast, highly accurate platform. Salford Systems delivers. In fact, it's not unusual for our software to accomplish in a day what other systems do in a week."

"The Salford Systems suite of data mining products provided DataLab with an extremely effective method for uncovering the complex relationships that are common in the types of direct marketing programs that were the basis for this challenge," stated Aaron G. Davis, vice president of analytics at DataLab USA. "The efficiency of the algorithms allowed us to concentrate more heavily on testing innovative approaches to the direct marketing scenario. As a result, we produced 37 percent more profit than the average competitor."

Salford Systems is best known for its data mining engines: CART® (Classification and Regression Trees), MARS® (Multivariate Adaptive Regression Splines), TreeNet® and Random Forests®. Next month, the company will unveil a highly accurate and ultra-fast platform for developing predictive, descriptive, and analytical models from databases of any size, complexity, or organization.

About DataLab USA

DataLab USA, LLC is a four time, award-winning data analysis, database warehousing and database marketing agency. For over 30 years, DataLab USA has provided Fortune 500 companies in the financial, retail, education, insurance, and non-profit industries their expertise in database strategy marketing. By providing clients with customized solutions to marketing challenges, DataLab is able to maximize efforts and increase return on investment. Their philosophy is unusual in the industry today, as there is no attempt to "black box" technology. DataLab USA, LLC is a privately held, company with headquarters just outside of Washington, DC in Germantown, Maryland. For more information, contact DataLab USA at 1-800-972-1430 or visit http://www.datalabusa.com.

About Salford Systems

Founded in 1983, Salford Systems specializes in providing new-generation data mining and predictive modeling software and consulting services for biomedical, manufacturing quality controls, risk management, market research segmentation, direct marketing, fraud detection, credit scoring, and manufacturing quality controls. Industries include telecommunications, transportation, banking, financial services, insurance, health care, manufacturing, retail and catalog sales, and education. The company's software is currently installed in over 3,500 sites worldwide, including 300 major universities. Salford Systems is headquartered in San Diego, CA. For more information, visit http://www.salford-systems.com or telephone 619-543-8880.

Media Contact
Lisa Solomon
lsolomon (at) salford-systems (dot) com
619-543-8880 (109)

[J#312:1603]

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