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Salford Systems Wins In International Web Mining Competition

Salford Systems won an international web mining competition organized by the ACM (Association for Computing Machinery), the School of Electrical and Computer Engineering, Purdue University, and Blue Martini Software. The announcements and awards ceremony was held in Boston, MA at the 6th Annual ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, which attracted over 900 data mining experts from North America, Latin America, Europe, and Asia. The competition drew more than 170 participants including major firms in the data mining and business intelligence world. Only the names of winners and honorable mentions were released by the organizing committee.

The two-month long competition involved intensive analysis of the clickstream and customer data of an e-commerce retail web site. Contestants were provided data from February and March of this year and were asked to apply their models against the April clickstream. Models were designed to support web-site personalization and to improve the profitability of the site by increasing customer response. Salford Systems won in the category of identifying and characterizing the most valuable customers. Using Salford Systems CART, MARS, HotSpotDetector and TreeNet® software.

About Salford Systems

Salford Systems provides data mining and web mining software and consultation services. Applications include CRM, market research, segmentation, direct marketing, fraud detection, credit scoring, risk management, bio-medical research and manufacturing quality control. Industries using Salford Systems products and services include banking, financial services, insurance, telecommunications, transportation, health care, manufacturing, retail and catalog sales, and education. Salford Systems software is installed at more than 4,500 sites worldwide, including 300 major universities. Salford has its headquarters in San Diego, Calif., and representation throughout North America, Europe and Australia.


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