MARS

Download Now Instant Evaluation
Get Price Quote

MARS Introduction

Automatic Non-Linear Regression
MARS software is ideal for users who prefer results in a form similar to traditional regression while capturing essential nonlinearities and interactions. The MARS approach to regression modeling effectively uncovers important data patterns and relationships that are difficult, if not impossible, for other regression methods to reveal. MARS builds its model by piecing together a series of straight lines with each allowed its own slope. This permits MARS to trace out any pattern detected in the data.
High-Quality Regression and Classification
The MARS model is designed to predict numeric outcomes such as the average monthly bill of a mobile phone customer or the amount that a shopper is expected to spend in a web site visit. MARS is also capable of producing high quality classification models for a yes/no outcome. MARS performs variable selection, variable transformation, interaction detection, and self-testing, all automatically and at high speed.
High-Performance Results
Areas where MARS has exhibited very high-performance results include forecasting electricity demand for power generating companies, relating customer satisfaction scores to the engineering specifications of products, and presence/absence modeling in geographical information systems (GIS).

[J#74:1707]

Tags: MARS, Salford-Systems

Get In Touch With Us

Contact Us

9685 Via Excelencia, Suite 208, San Diego, CA 92126
Ph: 619-543-8880
Fax: 619-543-8888
info (at) salford-systems (dot) com