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Case studies and examples of using Salford Systems data mining software by current and past customers

Whitepapers and technical articles on Salford Systems data mining software. Featuring in-depth methodology discussions and tips for improving your models

Publications including the classic CART monograph

Salford Systems and customer slide presentations

In addition to our award-winning software, Salford Systems is pleased to provide the following services:

Salford Systems offers complete comprehensive training on each product within the SPM Salford Predictive Modeler software suite. These training courses are broken down into one hour increments for better understanding and comprehension of the theory and application of the software. If you're seriously using the software and want to know the theory behind each tool, these training courses are recommended. Personalized training is available for purchase. If you're interested in scheduling on-site or customized online training for team of analysts please contact Salford Systems at info (at) salford-systems (dot) com, or phone 619-543-8880.

Learn the basics of Salford Systems' data mining software in one-hour video overviews. This is a great place to start if you're new to to decision trees. Video presentations include introductions to CART, MARS, TreeNet, Random Forests, and the basics of data mining.

Watch hands-on webinars and tutorials to better your understanding of Salford Systems' data mining and predictive analytics software.

Access to a plethora of video documentation to help you get started and understand the key concepts behind each product's functionality.

After you have mastered the data mining basics, explore new ways to squeeze out extra insight from your models and leverage the underlying methodology of Salford Systems' data mining software.

What makes Salford Systems' data mining tools unique? These videos explore unique combinations of our data mining algorithms that will help you gain insight and predictive power.

This series of videos is designed for the SPM power user. If you are using the Ultra, or even the Pro Ex version of SPM, you may benefit from these advanced data mining combinations and commands.

Salford Systems has been hosting the Salford Analytics and Data Mining Conference since 2004. Customers of Salford Systems gather to present the exciting work and advancements they've made using data mining and predictive analytics across various industries. These videos are most useful for understanding how Salford Systems software is used by real people in real-world practice.

103Frequently Asked Questions for The SPM® Software Suite

The Salford Predictive Modeler® software suite is a highly accurate and ultra–fast platform for developing predictive, descriptive, and analytical models from databases of any size, complexity, or organization. The SPM® software suite is in use in major organizations and by leaders in fraud detection, credit risk, insurance, direct marketing, online analytics, manufacturing, pharmaceuticals, logistics, natural resources, auditing, security, national defense, and more. Data mining technologies within the SPM® software suite span classification, regression, survival analysis, missing value analysis, and clustering/segmentation to cover all aspects of your data mining projects. The SPM® software suite's algorithms are considered to be essential in data mining circles.

The SPM® software suite's automation accelerates the process of model building by conducting substantial portions of the model exploration and refinement process for the analyst. While the analyst is always in full control we optionally anticipate the analysts' next best steps and package a complete set of results from alternative modeling strategies for easy review.

104Frequently Asked Questions for CART

CART® is the ultimate classification tree that has revolutionized the entire field of advanced analytics and inaugurated the current era of data mining. CART, which is continually being improved, is the most important tool in modern data mining methods. Designed for both non-technical and technical users, CART can quickly reveal important data relationships that could remain hidden using other analytical tools.

CART is based on landmark mathematical theory introduced in 1984 by four world–renowned statisticians at Stanford University and the University of California at Berkeley. Salford Systems' implementation of CART is the only decision tree software embodying the original proprietary code. The CART creators continue to collaborate with Salford Systems to enhance CART with proprietary advances.

105Frequently Asked Questions for MARS
MARS® is ideal for users who prefer results in a form similar to traditional regression while capturing essential non–linearities and interactions. The MARS approach to regression modeling effectively uncovers important data patterns and relationships that are difficult, if not impossible, for other regression methods to reveal.

Conventional regression models typically fit straight lines to data. MARS approaches model construction more flexibly, allowing for bends, thresholds, and other departures from straight-line methods. MARS builds its model by piecing together a series of straight lines with each allowed its own slope. This permits MARS to trace out any pattern detected in the data.

The MARS model is designed to predict continuous numeric outcomes such as the average monthly bill of a mobile phone customer or the amount that a shopper is expected to spend in a web site visit. MARS is also capable of producing high quality probability models for a yes/no outcome. MARS performs variable selection, variable transformation, interaction detection, and self–testing, all automatically and at high speed.
106Frequently Asked Questions for TreeNet
TreeNet® is Salford's most flexible and powerful data mining tool, responsible for at least a dozen prizes in major data mining competitions since its introduction in 2002. The algorithm typically generates thousands of small decision trees built in a sequential error–correcting process to converge to an accurate model.

TreeNet models are usually complex and thus the software generates a number of special reports designed to extract the meaning of the model. Graphs produced by TreeNet software display the impact of any relevant predictor or pair of predictors on the target, thus revealing the underlying data structure.

TreeNet's robustness extends to data contaminated with erroneous target labels. This type of data error can be very challenging for conventional data mining methods and will be catastrophic for conventional boosting. In contrast, TreeNet is generally immune to such errors as it dynamically rejects training data points too much at variance with the existing model. In addition, TreeNet adds the advantage of a degree of accuracy usually not attainable by a single model or by ensembles such as bagging or conventional boosting. As opposed to neural networks, TreeNet is not sensitive to data errors and needs no time–consuming data preparation, preprocessing or imputation of missing values.
107Frequently Asked Questions for Random Forests
RandomForests® is a bagging tool that leverages the power of multiple alternative analyses, randomization strategies, and ensemble learning to produce accurate models, insightful variable importance ranking, and laser–sharp reporting on a record–by–record basis for deep data understanding. Its strengths are spotting outliers and anomalies in data, displaying proximity clusters, predicting future outcomes, identifying important predictors, discovering data patterns, replacing missing values with imputations, and providing insightful graphics.
Much of the insight provided by RandomForests is generated by methods applied after the trees are grown and include new technology for identifying clusters or segments in data as well as new methods for ranking the importance of variables. The method was developed by Leo Breiman and Adele Cutler of the University of California, Berkeley, and is licensed exclusively to Salford Systems. Ongoing research is being undertaken by Salford Systems in collaboration with Professor Adele Cutler, the surviving co–author of RandomForests.
RandomForests is a collection of many CART trees that are not influenced by each other when constructed. The sum of the predictions made from decision trees determines the overall prediction of the forest. This algorithm is best suited for the analysis of complex data structures embedded in small to moderate data sets containing less than 10,000 rows but potentially millions of columns.

You've come to the right place! Below you will find a wide range of topic specific user guides for SPM. If you can't find the answer you need, our support team member are ready to help you find a solution.

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info (at) salford-systems (dot) com