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3 Ways to Improve Your Targeted Marketing with Analytics

This webinar will show you how to optimize your targeted marketing using techniques common in analytics, data science, and machine learning. We will demonstrate with real-world data from a Portuguese Bank’s direct marketing campaign. You will be offered software, data, and step-by-step instructions so that you can replicate all steps after the webinar, both on provided data and even your own. Watch to understand how to implement data science techniques and why these techniques are important in targeted marketing.

3 Ways to Improve Your Targeted Marketing with Analytics

 
  • Presentation Slides Open
  • Step by Step Tutorial Open
  • Data set bank.csv Open
 

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Tags: Videos, Webinars, Tutorials, Salford-Systems

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