This guide provides a brief introduction to MARS.
MARS, is considered the world’s first truly successful automated regression modeling tool. Multivariate Adaptive Regression Splines (MARS) has become widely known in the data mining and business intelligence worlds only recently through our seminars and the enthusiastic endorsement of leading data mining specialists. MARS is an innovative and flexible modeling tool that automates the building of accurate predictive models for continuous and binary dependent variables. It excels at finding optimal variable transformations and potential interaction within any regression-based modeling solution and easily handles the complex data structure that often hides in high-dimensional data. In doing so, this new approach to regression modeling effectively uncovers important data patterns and relationships that are difficult, if not impossible, for other methods to reveal.